Subscription TV Advertising
STA.TV is an all-in-one platform for creating TV ads, managing when and where they'll run and tracking how well they perform.
How subscription TV advertising works and why it is different
Remove the large, upfront investment associated with starting a TV campaign
STA.TV breaks new ground by bringing a simple and affordable subscription model to TV advertising. It’s a model that has been used successfully in sectors ranging from auto sales to computer infrastructure. Large upfront costs are managed through the lifetime of the agreement via a fixed, monthly subscription fee.
Bundle everything required to run a TV campaign into a single product
Ad production, airtime planning, reporting, regulatory clearance and administration. TV advertising can be a complex undertaking. STA.TV removes this complexity by bundling everything you need to advertise successfully on TV into a single subscription service. Everything is in the box.
Streamline costs into a single monthly subscription
No more complex billing from multiple suppliers. Manage TV campaigns using one unified subscription plan that takes care of advert creation, airtime planning, campaign analytics, creative optimisation and reporting. TV advertising has never been this simple or accessible.
Put the creative at the centre of airtime planning
The creative message is king. But what makes a great TV ad? Producing TV commercials isn't cheap, which can often force brands to focus on making a single ‘hero’ advert. But the incredible range of inventory and audiences now available on TV means a single, generic message no longer maximises ad response. Multiple creative messages can target specific channels, day parts and days of the week to help maximise ad response and reduce customer acquisition costs.
Test different creative messages
Digital advertising platforms routinely test different creative content to understand how marginal changes to ad placement or brand proposition drive growth in response rates. The same strategy is now available for TV. Don’t second guess your results. Base creative decisions on accurate, real time campaign data.
Optimise airtime to maximise business outcomes
Our programmatic technology integrates campaign response data with the broadcaster’s spot schedules. It delivers dynamic, automated switching of creative messages based on real time market response signals. Optimise TV while you sleep.
Make analytics and reporting part of the advertising proposition
Actionable insights are delivered straight to the STA.TV online dashboard. From performance benchmarks to optimisation strategies, our intelligent algorithms work hard to surface the unique opportunities of TV advertising.
Built for media agencies
Despite the digital advertising revolution, the process of launching brands on TV has remained largely unchanged. From pitches and CPTs to post campaign reporting - there is nothing new. Even when an agency wins a client, the engagement is punctuated by recurring cliffedge decisions - what shall we do next month? STA.TV is a platform that helps media agencies offer brand owners an effective model for TV advertising.
Power of subscription revenue
Bundling all essential TV advertising services into a single monthly subscription creates a simpler deal for the advertiser. Media agencies get a reliable, predictable revenue stream rather than the peaks and troughs associated with stop, start TV advertising strategies. STA.TV delivers an always-on TV strategy.
Hyper-growth businesses
The new generation of direct-to-consumer hyper-growth businesses are built on digital platforms that provide attributable access to new audiences.
Their growth model relies on near real-time campaign data and market response signals. Data is the fuel that powers the hyper-growth engine.
TV has an untapped source of new audience growth for these businesses.
But until now the lack of real-time campaign data and inflexible spot schedules means
TV advertising has failed to connect adequately with the direct-to-consumer growth model.
STA.TV provides simple, easy access to live campaign data and market response signals.
The platform’s dynamic creative optimisation engine delivers unparalleled flexibility for optimising the performance of TV ad campaigns.
Delicious data
Data is a vital asset for growth businesses. Excel and Powerpoint represent a by-gone era where agency staff spent time curating and presenting reports in monthly meetings. Advertisers demand access to real-time data feeds that can power the marketing platforms that drive brand growth. Embrace the simplicity of STA.TV’s automated real time reporting and say goodbye to the daily data grind.
Always on
Response marketing aims to capture customers who are actively searching, right now, to purchase a specific product or service.
The goal is to win as many of these sales as possible, which means a brand must always be present in the market to benefit from this demand.
Buying short ‘bursts’ of TV activity makes little sense.
Turn it on and catch people who are actively in the market.
Turn it off again and miss those customers forever.
The classic ‘saw tooth’ on/off TV activation strategy is deeply flawed.
TV delivers the best performance when it’s ‘always on’.
Always educating, always sweeping up the active customers that are out there, right now.
Are you a media buyer?
Smart media agencies use STA.TV to scale quickly and create predictable revenue streams.
Intelligent advertising
TV is the premium media channel for mass audience reach, ad response and creative impact. STA.TV is the platform that enables brands to launch on TV and reach a wider audience. You'll have the power to cost effectively create multiple TV ads, track their performance and report results in real time.
Create new ads for TV
Design and manage creative briefs, review the content and see how the ads will look. STA.TV manages the complete creative production process, including approval for new TV scripts and their distribution to broadcasters.
Choose your audience
Define audiences for smarter targeting around channels and programmes. Adjust target audiences to fit the customer segments.
Streamline costs
Consolidate all TV advertising costs into a simple, single monthly subscription fee.
Dynamically optimise ads
Automatically optimise campaign performance with dynamic creative technology. It analyses the performance of the different creatives in your campaign to find the best creative message for the TV plan.
Continuous reporting
Online analytics and near real-time reporting is an integral part of the STA.TV solution.
Get more out of your TV advertising
Media buyer
Buyers: ensure every campaign is running to plan with automated daily airtime auditing. By combining broadcaster spot data feeds with campaign quality parameters, delivery targets and flighting, STA.TV enables handsfree campaign management.
Brand manager
Brand managers: exploit the mass audience reach and scale of TV without having to compromise on critical real time campaign data and market response signals.
Media owner
Media owners: offer a new model to purchase advertising that promotes an always-on strategy. Prove the value of TV by making analytics and reporting part of the advertising proposition.
Motion that matters
A revolution in data-led creativity is changing how TV advertising is made.
STA.TV has a unique modular approach to building evergreen TV brand assets that can be repurposed quickly and efficiently.
We develop multiple creative resources for your brand that can easily be re-versioned based on the results of performance data.
This maintains high standards of creative quality and production output at a level of cost-efficiency previously unmatched by the TV advertising industry.
1. Better, faster, data. Smarter decisions.
Get the tools that you need to turn raw data into powerful insights. Our powerful analytics portal helps you make smarter creative and investment decisions.
2. Move from data to insights.
Uncover the stories hidden in the data. Start using powerful analytics tools that proactively surface insights and detailed reports to help you improve your TV ads and optimise response.
3. Power up your reports.
Real time data, instant access, out-of-the-box visualisations. Create, share and collaborate on stunning reports that are accessible anywhere and on any device.
Mr Q used STA.TV to fast-track their growth
"STA.TV has fast tracked MrQ.com’s ability to advertise on TV, which previously seemed a long way off for our relatively small brand. They have effectively reduced the barriers to entry for us and enabled our brand to grow significantly as a result. The creative and production team at FOTW has produced a fantastic ad and the project has been managed thoroughly and efficiently throughout our partnership."
Savvas Fellas - Director/Founder James Booth - Head of Acquisition
How our subscription plans work
There are two phases to the STA.TV subscription plan.
Phase 1 Prove
The first is ‘prove’.
The purpose is to capture the advertising brief, create the video assets, plan the airtime, set up the tech and launch the TV campaign.
The approach uses best practices to rapidly build, test, learn and optimise.
The aim is to prove the value of TV advertising and build the confidence required to adopt an always-on strategy.
During this phase the creative assets will be optimised to maximise audience response rates.
The ‘prove’ phase runs for 5 months.
During months 1 - 2 the video assets will be created based on the advertiser goals.
The TV campaign will be live during months 3 - 5.
At the end of the prove phase there is an option to exit the subscription plan.
Phase 2 Always on
Next we move to ‘always-on’.
During this phase the creative assets are re-engineered based on the learnings generated during ‘prove’.
The always-on strategy ensures a growing brand awareness whilst harvesting customers that are currently in the market and ready to purchase.
The ‘always-on’ phase runs for 9 months.
The two phases taken together provide continuous airtime for 12 months.
Get started with STA.TV
Power more engaging and dynamic TV advertising campaigns with out-of-the-box support for creative, scheduling and campaign response analytics.
With STA.TV you can:
Quickly launch a TV campaign
Create stunning TV ads
Test different creative messages
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